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Lauren Alexandra, Inc. was born 11 years ago
in Brookside, a charming little neighborhood of both young and old
alike. Named after the owner's two daughters when Lauren was just seven years
old and Alexandra was four. Pamela DiCapo, also referred to as Lala,
thought she was opening a little shop to channel all her many
interests, creativity and energy into one place. Little did she know
how well received the little concept would be. |
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Lauren Alexandra was one of the world’s first premier baby
boutiques of its kind, offering a variety of merchandise from cradle
to cribs and wardrobing babies from head to toe.
Pamela, soon
found herself designing nurseries, and children’s rooms all over the
country. Blessed with national media press, Lauren Alexandra had truly
blossomed.
An eye for detail and
knack for pulling things together differently for each customer,
Pamela quickly became known around the country as the guru in the baby
business. “Features in Romantic Homes and other national publications
really put us on the map” says Pamela. I think my friendly, fun loving
Midwestern personality helped. A girl still wants to have fun, even on
the job.
I absolutely love
what I do!! I always say, the ‘P’ in my name stands for passion. I
enjoy everything from the buying, the selling, the merchandising, the
design, the interaction with people, and the number crunching.
I have made the best of friends in my business; from vendors, to other
store owners, reps, employees, and of course my loyal customers.
I feel lucky to have two amazing daughters who’s comprised names make
up one eclectic, whimsical, happy little store. Oh yes, and the baby
daddy, my husband Jack; my ROCK.
I hope you will enjoy our
new web site. I’ve enjoyed putting it together. Check back frequently,
I am all about change!!
Lauren Alexandraling yours,
Pamelala |
